I’ve single-handedly executed social for scrappy startups, and managed multiple teams and agencies for global companies. Past partnerships include Airbnb, Nest, Nasdaq, Bank of America, GOOD Magazine and Whole Foods. Here are a few of my favorite social campaigns.
Solar Mapping Tool (SolarCity)Used SolarCity’s installation database to create location-specific posts demonstrating solar’s growth.
Harness the Sun Campaign (SolarCity & Nasdaq)Took over Times Square during SolarCity & Nasdaq’s annual Inside Energy Conference. Shared energy facts on Times Square billboards and social channels, encouraging people to #HarnessTheSun. Launched campaign microsite where viewers could learn about going solar.
Solar Roof Launch (Tesla & SolarCity)
Covered the Tesla and SolarCity Solar Roof launch live from Universal Studios. View event livestream here.
GivePower Foundation Launch (GivePower and Bank of America)
Launched the GivePower Foundation (SolarCity’s non-profit org) in partnership with Bank of America. Multimedia campaign on both SolarCity and BofA social channels, and influencer campaign.