Content Strategy:

I’ve designed and executed custom content strategies for a variety of tech companies. I’ve delivered competitive analyses, content audits, audience personas, content pillars, editorial calendars, distribution plans and analytic frameworks.  Some examples of my work:

Oscar Health

Currently designing a custom, scalable content strategy for the insurance company using tech to humanize health care.


Creating a roadmap to simultaneously scale LOLA’s digital/physical content offering and community, and establish LOLA as the first lifelong brand for a woman’s body.


Built the first content strategy for the leading venture capital firm in New York City. Launched FirstMark’s blog and email marketing strategy, and managed editorial planning, content creation, distribution and measurement.

Daily Peak

I created an unbranded site in order to generate new leads for SolarCity. Created and executed full content strategy, including editorial planning, execution and measurement. Managed website design and launch.


Owned content strategy and creation for the nation’s #1 solar energy provider. Managed a team of eight full-time and freelance employees and multiple creative agencies, handling editorial planning, execution and measurement. Owned blog redesign and launch. Collaborated with leading brands to produce white label content. Launched a paid distribution strategy, creating native advertisements and advertorial landing pages to generate leads.


Drove content strategy for SolarCity’s non-profit organization. Created blog posts, social and an influencer campaign to drive awareness and donations.

Solar Bonds

Drove content strategy for SolarCity’s new solar investing product. Launched the blog, managed editorial execution and measurement.